The purpose of this assignment is creating an ad for a newspaper. My target audience is someone looking to adopt/own a pet, and find one that can become their friend and love. The ad will give people the information to find out more about adopting a pet and looking in to seeing what animals are available. The budget for this project is $97, so to figure how big of ad you are able to get you will need to know the column width then times the height and price per inch would be $4. So the formula is column inches x height x $4 to figure budget, and the Indesign file would be the actual inches x actual height inches. After figuring up the costs I can either do a 3 column x 8" ad or a 4 column x 6" ad, which would both cost $96 to run in the newspaper. It must be black and white only, and use a bitmap image. My bitmap images, which are on my master image list, is my cat and puppy that where hand drawn by me and scanned in to become a bitmap. The logo is also a vector image, the QR code is a photoshop raster image, and the icons are also a raster image.
Final Newspaper Ad
Copyright: My bitmap images were hand drawn by me. The logo was created in Illustrator and the vector icons where free from Elements to Use from my instructor.
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