Direct Mail: Thumbs and Rough

 Below are the thumbnail sketches for my direct mail piece. The direct mail piece is 5 x 7, front and back, with a space for mailing.I decided to do a travel agency for the country Greece. The mail piece will be directed towards two different target audiences, the young adults and the elderly adults. I will emphasize on the activities, sports, and events that the more active younger group would enjoy and the relaxed, historic values of Greece for the elderly adults.

This is the rough for the direct mail piece that I have selected. The changing variables in these will be pictures and text.