Magazine Ad & Billboard

Above are the thumbnails for the magazine advertisement and the billboard.

These are the roughs of my advertisements. On the top is the magazine and the bottom is the billboard.

The magazine ad needed to meet the requirements of Parents magazine for a full page spot. Their specifications were to have a 7.785 x 10.5 " trim size, .5" bleed, and .125" margins for any full page advertisement, that included bleed. The cost of a four color full page ad is $181,480. All images should be converted to CMYK for this magazine ad, and sent as a PDF final file for them to use. The PDF should include any bleed and crop marks. I chose to advertise children's clothing, because the target audience would be women with children viewing this magazine. It would also target them because of the Easter holiday and promote the sale that is going on for the product. Their call to action would be to scan the Microsoft tag that would take them to the website where they could use the discount coupon on the advertisement. A four color full bleed image, an illustrator file, and the four color Microsoft tag are the images used from the master image list.  The image used for the advertisement was photographed by me, and the illustration in the design was used from a copyright free webste, vecteezy.com.

The billboard will be in the same campaign to target mothers or any person with a young child looking for spring clothes. The specifications given were to be 400 pixels x 1400 pixels, resulting in a long rectangle. One thing different from what we have been doing is that the resolution needs to be 72 ppi, which would be bad if we were viewing an image on a small piece of paper, but since it is from far away the less pixels is better because it will appear crisp from far away. I will be doing a four color image from the master image list for this project. The image used will also be photographed by myself.

Billboard

Magazine Advertisement 

Source:
http://www.meredith.com/mediakit/parents/print/rates.html