Adobe Tutorial

 Tutorial

 Mine 

This tutorial taught how to manipulate text using layer styles in Photoshop. First it had you create a new blank layer and change the layer styles. This created the background for the text. It took me through the layer styles of inner shadow, inner glow, satin, gradient overlay, and pattern overlay which selected the background image. Then you were to create a new text, could be anything and go to layer styles and apply styles to it also. Affects applied to it was drop shadow, inner shadow, outer glow, inner glow, bevel and gloss, satin, color overlay, gradient overlay, pattern overlay, and stroke. The stroke was the most detailed and created a gradient stroke and applying color to the stroke. Then the next step was to duplicate the text, clear all the options and go through some minor settings again. This time the stroke was a different color and was meant to set underneath and blend with the top text.  

Source:

http://psd.tutsplus.com/tutorials/text-effects-tutorials/royal-gold-text-effect/

Final Project

I will be making graduation announcements for a high school senior. The purpose of this is to display to friends and family that the student is graduating so they will be aware of this. It will be sent out from the student so his target audience will be those he wants to view it, his friends and family. There is no specific call to action for a graduation announcement, but to keep the student in their thoughts as he goes through graduation. Some people though when receiving an announcement will send a card, but that is not the call to action for an announcement, because there is not one. The trim size for this will be 7 x 12.5" with a bleed of .125" and .5" margins. To print this they must use 11 x 17 paper and trim it down.  The type if paper I would like to use is uncoated and thicker, white card stock. It will be a four color print job, because there will be photographs in it. To print off two of these it cost $6, three dollars a piece, but for 40 it was $80, basically $1.09 each. They did not quote me a price for 500 or 1000. All images used were taken by me, and the ribbon on the inside spread was downloaded copyright free from wegraphics.net.

Folding Dummy



Thumbnails

 

Roughs

 

Outside

Inside

 Final Product, Graduation Announcement 

Adobe Tutorial

Before

 After 

I chose a how to use the content aware tool in Photoshop. This tool is handy if there is something in your picture that is distracting and it will fill it with elements around it similar to the clone tool, but faster and fills it smoothly. The first step was to create a new layer for the content aware tool to be applied. Then take the polygonal lasso tool and select neatly right around the pole that was distracting in the background. Then, go to Edit-> Fill, and select Content aware, and leave the settings at 100%. Then to remove the post it says to just use the lasso tool and select around it and do the same process to fill it with gravel.


Source:

http://www.photoshopessentials.com/photo-editing/cs5/new-features/fill-content-aware/

National Logo Redesign

           Old Logo 

 New Logo

At the beginning of Feburary, JCPenny stores began transforming their old store image into the new one. They have rebranded not only their logo, but their entire store, which is the reason for their new brand. The new marketing strategey and reimaging of the company was the main reason for the logo redesign. The logo, shown above, incorporates the red, white, and blue of our American flag, which was done purposely because it is an American brand, and wanted the flag incorporated into it. It is also a sqaure, which was done to symbolize their "Fair and Square" pricing. The pricing was part of the highlight of JCPenny's store redesign, because they switched from constant sales to everyday low prices. Also the square is meant to give imagery of a square frame, because the thinking behind it was to "remind customers to frame the things they love". They implemented this logo when they rennovated their stores to fit the new look of their everyday low price image. They were able to replace the old logo smoothly, because everything was changing and not just the logo. I do not like the new logo, specifically how it looks on their website. Some of the images look crisper and clean, but the website logo does not look professional. I think that usuing the type, similar to Arial, makes it look cheap and too simple. Frankly, it looks like it took three minutes to create. I think that in the modern age we are in if a company is creating a new logo it should stand out and look "updated". As for the imagery behind it I do not think that anyone will know it even means that. If they want their logo to be a success they need to incorporate their Fair and Square slogan with it in their advertisements and commercials. Even then I would still suggest creating some beveled edges on the square to make it look more like a frame and three deminsional to give it some life.

Sources:

http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsCompanyArticle&ID=1652614&highlight
 http://www.blogcdn.com/www.dailyfinance.com/media/2011/02/jcplogo.jpg
http://www.businessinsider.com/jc-penney-adopts-new-logoits-3rd-in-as-many-years-2012-1